We were asked to help launch Spaced360 – a new sonic dimension of fully immersive music – a portable speaker.
The definition of the idiom is, to listen carefully. (Usually a command.) “Listen up, you guys. This is important.”
The product is, essentially, a speaker. You use it to listen to music. By definition there is a simple connection to the product. From a connotative perspective the word ‘up’ has a positive influence. (Research shows that positive statements generally sell well.)
From a competitive perspective, the technology behind the product is revolutionary and demands to be heard versus the competition. ‘Listen up’ implies an ‘upscale’ moment. This is listening plus – sound to the power of 3.
Powered by airSOUND™ technology (to music, what 3D is to movies). Liberating the true detail locked in your music, this pioneering tech wraps you in a 360° spine-tingling sweet spot.
We initially created imagery and assets for the website, an online campaign of banners and MPU’s and printed flyer’s for the launch. We have since developed promotional campaigns for student campus activity, displays for JLP and packaging for the planned global expansion.